Four pillars of a successful practice: 4. Motivate your staff
Employees perform optimally when they have a clear sense of mission, feel like part of a team, continue to learn, are welcome to share ideas, and are applauded for their successes
10. Have fun!
Surprise is the spice of life. Whenever you can provide an unexpected perk for your staff, you can be sure the gesture will be appreciated. For example, during a week in which two of my employees were unable to work (due to vacation and illness), the rest of us had to take up the slack. Despite being short-handed, we were able to function at regular speed and capacity without affecting the quality of care. I was so impressed by the extra effort that I arranged for a massage therapist to visit our practice at the end of the week and give everyone a 15- to 20-minute massage. It was my way of saying, “Thank you.”
THE BOTTOM LINE
Encourage team spirit. It makes good business sense. When your employees have a personal investment in problem-solving and decision-making, they will go the extra mile for your patients and your practice.
This is the last article in this four-part series on promoting your practice and increasing productivity. I hope you have identified the four pillars of success for your practice—and that I have helped you understand the importance of all four pillars. They represent the strength and stability of a successful ObGyn practice.
