The Educational Value of Consumer-Targeted Prescription Drug Print Advertising

Robert A. Bell, PhD
Michael S. Wilkes, MD, PhD
Richard L. Kravitz, MD, MSPH
Davis and Los Angeles, California
Submitted, revised, June 26, 2000.
From the Department of Communication (R.A.B.) and the Division of General Medicine, Department of Internal Medicine (R.L.K.), University of California, Davis; the School of Medicine, University of California, Los Angeles (M.S.W.); and the Center for Health Services Research in Primary Care, University of California Davis Medical Center (R.A.B.,R.L.K.). Reprint requests should be addressed to Robert A. Bell, Department of Communication, One Shields Avenue, University of California, Davis, CA 95616. E-mail: rabell@ucdavis.edu.