Communicating with Families About HPV Vaccines

From the University of Colorado Denver, Aurora, CO.

Abstract

• Objective: To provide evidence-based guidance on strategies that are likely or unlikely to be successful in navigating HPV vaccine conversations with patients and parents.
• Methods: Nonsystematic review of the literature.
• Results: This review highlights some of the most recent innovations in provider HPV vaccine communication and describes provider communication strategies that have been found to improve adolescent vaccination rates in rigorous scientific studies. Promising strategies for which additional research is needed and strategies that probably do not work are also described. 
• Conclusion: By understanding what works, what may work, and what not to do when it comes to communicating with families about HPV vaccines, providers can be better prepared for maximizing the impact they can have on adolescent HPV vaccination rates.

Key words: human papillomavirus; vaccine hesitancy; health communication; parents; immunization.

In the United States, more than 14 million people newly acquire genital human papillomavirus (HPV) annually, and 75 million Americans are infected at any given time [1]. As the most common sexually transmitted disease, more than 80% of sexually active U.S. adults are estimated to be infected with HPV by the age of 50 [1,2]. Although the majority of infections are “silent” and resolve without clinical sequelae, a proportion of infected individuals will go on to develop HPV-related diseases. In women, these include cervical cancer and pre-cancer (ie, abnormal Pap smears); cancers of the vagina, vulva, anus, and oropharynx; and genital warts [3]. Males also bear a high burden of HPV-related disease in the form of penile, anal, and oropharyngeal cancers, as well as genital warts [3]. While once thought of as primarily a “woman’s disease” [4], recent research demonstrates men are also significantly impacted by HPV—particularly in the form of oropharyngeal cancers, which are 2 to 3 times more common in men than in women [5]. In fact, it is estimated by the year 2020 more men will die of HPV-related oropharyngeal cancer than women will die of cervical cancer [6,7]. The combined cost of HPV-associated cancers and other conditions is estimated to be $8 billion per year in the United States [8–11].

HPV Vaccines

Effective HPV vaccines have been available for females aged 9 to 26 years since 2006 (bivalent and quadrivalent vaccines) and for males aged 9 to 26 since 2010 (quadrivalent vaccine only) [12]. These vaccines have been shown in clinical trials to be highly efficacious in preventing HPV infection, cervical pre-cancer, and anal, vaginal, penile, and vulvar cancers caused by the HPV types covered in the vaccine [2]. Although their effectiveness against head and neck cancer has not been studied in clinical trials, most experts believe that these vaccines will also provide protection against at least a proportion of these cancers [13,14]. In 2015 the U.S. Food and Drug Administration approved licensure of a 9-valent HPV vaccine that will soon replace the quadrivalent vaccine in the U.S. market [15]. The 9-valent vaccine is licensed for both males and females aged 9 to 26 and is expected to prevent an even higher proportion of HPV-related cancers than earlier HPV vaccines due to the protection against 5 additional oncogenic HPV types [15].

Despite the potential of HPV vaccines to drastically reduce the incidence of HPV-related cancers and other diseases, these vaccines are not being as widely used in the United States as was hoped. The most recent national data from 2015 demonstrates that only 41.9% of girls and 28.1% of boys have received all 3 doses recommended in the HPV vaccine series [16]. This level of vaccine utilization is significantly lower than the Healthy People 2020 goal of 80% coverage [17], and also significantly lower than that of other developed countries such as Australia and the United Kingdom, which have achieved vaccination levels of ~70% among their target adolescent populations [18,19]. In the future, these low vaccination levels will likely be mitigated somewhat by the recent approval from the FDA and recent recommendation from the Advisory Committee on Immunization Practices (ACIP) for only 2 doses of the 9-valent HPV vaccine (spaced 6 to 12 months apart) for adolescents less than 15 years of age [20,21]. Three doses are still recommended for those aged 15 to 26 years.

Provider Communication About HPV Vaccines

How providers communicate with parents and patients about HPV vaccines is a key influential factor driving current U.S. adolescent HPV vaccination levels [22,23]. Numerous studies demonstrate that a provider’s recommendation generally has the largest impact on whether or not an adolescent receives the vaccine, even above that of parent factors such as attitudes and beliefs about the vaccine and patient characteristics such as age and insurance status [23–31]. Moreover, parents consistently cite their adolescent’s provider as one of the most trusted and impactful resources for obtaining vaccine information [22,32].

Unfortunately, research also shows that providers often fail to adequately recommend the HPV vaccine for their patients, especially for 11 to 12 year olds for whom the vaccine is preferentially recommended [33,34]. For example, in a national study of parents done in 2013, not being recommended by a provider was one of the top 5 reasons parents of males and of females aged 11 to 17 gave for not getting their adolescent vaccinated against HPV [35]. Supporting this also is a 2014 study of 776 pediatricians and family medicine providers nationally, in which Gilkey and colleagues found that more than 1 out of 4 providers did not highly endorse the HPV vaccine for 11 to 12 year olds despite this having been the recommended practice from ACIP for the prior 8 years for girls and 4 years for boys. This is in comparison to the other adolescents vaccines that were reported in the same study as being endorsed highly by these providers > 95% of the time [36].

Recognizing that providers’ HPV vaccine recommendations are often suboptimal, researchers have begun to define what components comprise “high-quality” HPV vaccine recommendations. This has been operationalized by one research group as (1) timeliness—routinely recommending the vaccine starting when the patient is ≤ 12 years; (2) consistency—recommending the vaccine for all eligible adolescents as opposed to an approach based on providers’ perception of their patients’ risk for HPV infection; (3) urgency—recommending that the vaccine be given on the same day the vaccine is being discussed, rather than offering the option of getting it at a future visit; and (4) strength—using language that clearly conveys that the provider believes the vaccine is very important for the adolescent to receive. A national study of primary care providers done in 2014 examined how frequently these quality components were implemented [37]. The results were startling and discouraging. Nearly half of providers (49%) reported they usually recommended that 11 to 12 year olds get the vaccine at a later visit, 41% used a risk-based approach for deciding when to recommend the vaccine, 27% did not tell the parents the vaccine was “very or extremely important,” and a large proportion did not start routinely recommending the vaccine before the age of 13 (39% for male patients and 25% for females) [37].

Much research has now accumulated to explain the underlying reasons why providers may not give consistent and high-quality HPV vaccine recommendations to all eligible adolescents [22]. Issues such as providers’ own knowledge about HPV-related diseases, personal beliefs about the vaccine’s safety and necessity, concern that a discussion about the vaccine will necessitate a discussion about adolescent sexuality with the parent, belief that parents will not want their child vaccinated if asked, perceptions that a provider can adequately select those patients most “in need” of HPV vaccination, and concern that raising the vaccine discussion with vaccine-hesitant parents will result in prolonged discussions have been shown to impact whether and how providers communicate about HPV vaccination during clinical visits [22,36–45]. Now that these barriers have been defined and described, there is a great need to use this knowledge to develop and evaluate interventions that help to mitigate these barriers and improve providers’ vaccine communication abilities. Such interventions are needed not only for HPV, but for all vaccines [46,47].