Opinion
How well are your phones being answered?
Even now, in the era of texting and e-mail, the telephone remains our primary point of contact with new and long-time patients.
Opinion
The Sunshine Act, 5 years hence
The law’s questionable impact and apparent lack of enforcement do not mean you can ignore it. The data are still being collected and displayed.
Opinion
Credit cards FAQ
How do you safeguard the credit information you keep on file? The same way we do medical information; it's all covered by the same HIPAA rules.
Opinion
Stop extending credit
No business owner in his or her right mind allows customers to take away goods or services without paying for them; but doctors do it every day....
News
New Medicare cards
The switch began on April 1, and is expected to take about a year as the CMS processes about half a dozen states at a time.
Opinion
Website improvements
With a few relatively simple but important modifications, you can convert casual website viewers to patients.
Opinion
Beware the con
The jury duty scheme, I learned, is an increasingly popular one.
Opinion
Sharpening the saw
I write this reminder every couple of years because it’s so easy to lose sight of the overall landscape among the pressures of our daily routines...
Opinion
How to set up your own RSS feed
Doing so can help increase readership on your website, publicize a podcast, or keep patients abreast of your practice’s latest treatments and...
News
RSS feeds are a versatile online tool
RSS feeds are an efficient method of staying current on all the subjects on the web that interest you – medical and otherwise.
Opinion
Your online reputation
Have you ever run across an unfair or even malicious comment about you or your practice on one of those “doctor-rating” web sites? Some curmudgeon...
Opinion
MACRA in a nutshell
Since the first MIPS “performance period” ends on Dec. 31, Dr. Eastern provides the basics on getting up to speed on MACRA and MIPS.
Opinion
Do you answer patient emails?
Despite the lack of consensus on the issue, establishing guidelines on email communications with patients in our practice is a good idea,...
Opinion
Be alert for embezzlement
A few simple measures can help prevent and uncover a large proportion of dishonest behavior in the office.