VIDEO: Negative online reviews don’t have to hurt your practice




SAN FRANCISCO – By some estimates, about two-thirds of people check online reviews before they select a doctor.

That’s not necessarily a bad thing, according to Dr. Jeffrey Benabio, a dermatologist and director of health care transformation at Kaiser Permanente in San Diego.

Reviews can help you identify where you need to tighten up your practice and also can help open a dialogue with your patients. You don’t have to pull your hair out over a bad review either; bad reviews can be handled productively. Dr Benabio explained how in an interview at the annual meeting of the American Academy of Dermatology.

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