The American College of Surgeons (ACS) Division of Member Services is launching an initiative aimed at attracting more young surgeons to join the College. The campaign, “Realize the Potential of Your Profession,” will communicate the benefits of ACS membership, making an appeal in new and engaging ways to the next generation of surgeons and attempting to create a “buzz” about the benefits of ACS membership. Starting in January, the campaign will share videos with prospective young members and offer firsthand accounts from the best and the brightest young surgeons who have joined the College. The College will also host networking events in cities around the country, giving young surgeons opportunities to engage with their peers and other more senior College leaders. In addition, the College will explore ways to promote the message at local state chapter meetings and other conferences throughout the year.
“In recent years, we have seen a decline in young surgeons involved with ACS, and we really want to turn that around,” said Patricia L. Turner, MD, FACS, Director, Member Services. “There are so many ways the College supports surgeons in their careers, and in turn, young surgeons are critical to the future of our organization and our profession.”
The College is strong because of its membership. The ultimate goal of this initiative is to increase the levels of membership among young surgeons and enhance already robust ACS programs and benefits.
“Just as the Inspiring Quality initiative became a cornerstone mission of the College to advance surgical quality around the country, we can build on those efforts by helping young surgeons realize the potential of their profession through the College,” said David B. Hoyt, MD, FACS, ACS Executive Director. “The ACS has a legacy of excellence, and adding more young surgeons to our ranks and giving them access to a network of leaders and the array of resources that the College is known for will undoubtedly foster a future of excellence in surgical care.”
For more information on the campaign, visit the ACS website at https://www.facs.org/member-services/realize.