News From the College

Inaugural Stop the Bleed Day Captures Worldwide Attention


 

An estimated 886 bleeding control courses were offered in the days leading up to March 31, the official day of observance, and on the day of the event itself. These courses were led by approximately 3,460 instructors who are now filing reports with the American College of Surgeons (ACS) Stop the Bleed® office on the number of attendees who completed the training.

Media coverage of the event was significant, with hundreds of local media reports released about the Stop the Bleed Day in their hometown newspapers, television stations, online blogs, and other media outlets across the nation. To date, Stop the Bleed Day has captured 798 media mentions and more than 736 million media impressions.

The ACS Bleedingcontrol.org website was a major source of information about the day. In fact, during the month of March the website experienced a high volume of traffic (174,253 page views). The ACS National Stop the Bleed Day web page (www.bleedingcontrol.org/march31) captured 5,487 page views, and an informational video (goo.gl/QLRnwC) explaining what the event was about captured more than 1,200 views on YouTube. Stop the Bleed training can now be found in all 50 states and in 65 countries.

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