Using a web site and social media to inform mothers about the need for pediatric vaccination can have a positive impact on their compliance with recommended vaccines according to a recent randomized controlled trial. Researchers found:
- Pregnant women were divided into 3 groups, being exposed to a web site with vaccine information that also included an interactive social media component, only being exposed to a web site with vaccination information, or usual care.
- The women’s response to the interventions was measured by tallying up the number of days children were undervaccinated.
- The study included infants from 888 women who were managed for 200 days.
- Undervaccination rates were lower for the group who received social media-enhanced web site education, when compared to those receiving routine care.
Glanz JM, Wagner NM, Narwaney KJ, et al. Web-based social media intervention to increase vaccine acceptance: A randomized controlled trial. [Published online ahead of print November 6, 2017]. Pediatrics. doi:10.1542/peds.2017-1117.