Clinical Edge

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Tobacco Vaping Device Promotion Targets Youth Through Social Media

Key clinical point: Tobacco vaping device promotion is proliferating on social media platforms and is targeting youth.

Major finding: Of the JUUL-related posts identified on Instagram, 34.3% were promotional, 11% referenced nicotine and addiction themes, 55.4% featured youth-oriented cultural themes, and 57% had lifestyle themes.

Study details: Content analysis of 14,383 Instagram posts identified as related to JUUL or JUUL-like products.

Disclosures: The study was sponsored by the Truth Initiative.


Czaplicki L et al. Tob Control. 2019 Jul 2; doi: 10.1136/tobaccocontrol-2018-054824.