Key clinical point: Social media may only be useful for targeting specific patient populations.
Major finding: Nearly half of those who saw a dermatologist for cosmetic reasons (43%) were more likely to view social media as “extremely important” or “very important,” compared with 15% of patients who saw a dermatologist for medical reasons (P less than .0001).
Study details: Results from an online survey of 715 individuals in the United States.
Disclosures: Dr. Nelson reported having no financial disclosures.
Nelson K et al. AAD 20.